Fred Perry “Record Store Day” Media Kit
The use of vinyl is befitting as an overall presentation for Record Store Day media kit to celebrate the culture of independently owned record store. My proposal includes a small zine-like booklet with informative contents regarding the month-long RSD activities, a sew-on patch and poster, components in the “do-it-yourself” music culture as a commemorative gesture, packaged together as a kit.

Fred Perry “Record Store Day” Window
Typographic elements from both vinyl and booklet were used to adapt a cohesive visual outlook for Record Store Day window display.